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The Control Heuristic, 2nd edition (extended version)

"This book is like a magnificent suspension bridge, linking the science of the human brain to the practical craft of applying it in everyday life. I loved it." – Rory Sutherland, Ogilvy's Vice Chairman

“A SUPERB book […] by one of the profound thinkers in our field [behavioral economics].” – Michael G. Bartlett

“Luca’s book was so helpful to my work. Opened my eyes up to some more reasons why change is so hard.” – Chris Murman on the first edition


Reviews of Luca Dellanna's previous books

"Absolutely brilliant." – Alberto Pisanello

"A very thoughtful piece of writing, deep and wiring!" – David Krejca

"A thoughtfully written book in very straightforward language." – A.L. Peevey

"Very good book. Read it in in two evenings. Great insights straight to the point (not the usual self-help babble). Highly recommended."

"One of the best works I have read in that matter (I have read a few) and it's surprising how realistically he depicts the condition." – Manel Vilar (on Luca's book on autism)

“So insightful with common sense applications of complexity and the ability to communicate clearly!!” – Bob Klapetzky

"A profound, useful and insightful book" – Lorenzo Dragani


The book

Why do you sometimes do things which are bad for you? Why are there some items on your to-do list that you keep procrastinating over and over? And what can you do about it?

Luca answers these questions and then some more, in what is probably the most comprehensive and densely-packed book you’ll ever read on human behavior. More importantly, Luca does not only provide answers, but also practical tips to get you to do what you set your mind to.

The book starts with observations of daily-life behavior. Then, it dissects our behavior from many lenses – neurology, risk management, evolution, complex systems – and distills the principles that guide human behavior, including the overarching one that gives the name to the book, “The Control Heuristic.” Luca then converts these principles into practical steps that he applied to his life, and that will help you fight resistance to change.

This is not your typical book telling stories about human behavior. Instead, it is a densely-packed analysis of human behavior from the perspectives that matter the most, and a set of practical, actionable rules guiding human behavior


The outline

Please click on the arrows at the sides of the cover image (at the top of this page) to explore the table of contents.


About the author

Luca Dellanna is an independent researcher and management consultant.

He is the author of 7 books and presented at conferences such as Nudgestock.


Luca Dellanna


What you will get

By purchasing this book, you will receive all of the following:

  • PDF version
  • .ePub version (compatible with Apple Books & other eBook readers)
  • .mobi version (Kindle)

The ebook has been optimized for the PDF version, due to the many schemas and charts used.


Extended version

Only by purchasing the book here, you get the extended version.

  • A bonus chapter with the description of additional irrational behaviors.
  • When I update the book (adding content in the future, etc) you get the contents (and email updates).
  • You get the book in 3 formats: PDF, .ePub and .mobi

If you purchase the book on Amazon Kindle or other platforms, you forego these benefits.


The signed limited edition

If you decide to get the paperback signed by the author, numbered and limited to 100 copies, you will also receive the digital files. Within 24h from your purchase, you will receive an email asking you for your address. Books are shipped from Italy, usually within 2 days. Shipping time depends on your location.


The 1h call with the author

If you decide to get the "1h call" option, in addition to the digital files of the eBook in 3 formats, you will also get a 1h call or video call with the author, at a time to schedule together. You will be able to ask the author any question, in particular about how to achieve effective behavioral change in the specific context of your life or your organization.


A full guarantee

I've spent years researching the content for this book. Therefore, I'm confident to offer the following guarantee: unless you LOVE this book, you have 30 days from the day your receive it to send me an email (Luca at Luca-dellanna.com) to let me know that you opened the book but it wasn't what you expected and I will 100% refund you – I will even eat credit card fees.


What's more

You can subscribe to the author's newsletter at www.luca-dellanna.com/newsletter.

Moreover, Luca is considering writing another book on human behavior. "The Control Heuristic" is intended as a comprehensive guide of human behavior and perception. It is densely packed with insights. The author plans to take a part of it, the one on why we take actions we do not want to take, and expand it in a second full book to be published indicatively around 2021-2022. He is still considering whether to release it as a book or as a series of videos.

Either way, buyers of "The Control Heuristic" (on this website only) will receive a free copy of the ebook or video series when they will be published.

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The Control Heuristic, 2nd edition (extended version)

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